There is never a justification to use a rough toothbrush for oral hygiene. Hard bristles are more likely to wear off the enamel on your teeth and gums. Use Colgate sensitive ultra soft toothbrush as brushing your teeth for long periods of time makes your mouth feel clean, a rough bristled toothbrush could be causing more harm than good to your teeth and gums. According to a survey conducted by Colgate, 80% of dentists believe that brushing with too much force causes sensitivity* (The underlying surface, the dentin, loses its protective layer as the enamel that covers our teeth thins or recedes. This causes the acute pain sensation by exposing the nerve endings within our teeth to hot, cold, acidic, or sticky foods). It's not about brushing hard to get a good clean; rather, it's about technique. Flexible neck of Colgate sensitive Ultra soft toothbrush reduces strain on the gums. Thumb Grip in rubber gives you more control over your brushing. The best part is you pay for two and get three brushes!

Manufacturer Details - Name: COLGATE PALMOLIVE CO. Address: Main Street, A Powai Mumbai -400076