Johnson's baby wipes shield the sensitive skin of newborns from redness and rashes. Wipes for newborns that are sweet and gentle. The sponge-like fibers in Johnson's baby wipes are infused with 3x moisturizing lotion. There's no alcohol in this, and there's no soap in this. Any Johnson's product goes through a five-step quality assurance process. There are no toxic chemicals in this product. Only the gentlest of treatment is used. The normal protective coating of your baby's skin can be eroded by repeated use of a cloth and water. To keep your baby's skin smooth, Johnson's Baby Skincare Wipes are specially made with a revolutionary water-saturated fiber that packs three times the weight of moisturizing lotion. Each wipe contains moisturizing ingredients that help protect against redness, rash, and soothe skin by removing flakiness from dried, cracking skin. Johnson's Baby Skincare Wipes are as soothing as water on the skin and offer soft and gentle protection for infant skin. Johnson's is trusted by moms because it's still soft, gentle, and reliable.